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afterparty | Brand Identity
& Brand Guideline

Partner Designer: An Ha Vu
Project Manager: Holic Pan

Afterparty is a lifestyle brand that embraces the balance between excitement and mindfulness. Celebrating the energy of nightlife while promoting personal well-being, the brand encourages a harmonious approach to life—enjoying vibrant experiences while also taking time to recharge. Rooted in the idea that life is a dance between extremes, Afterparty inspires a lifestyle that blends thrill with introspection through its collections.
In collaboration with designer An Ha Vu, this project focuses on developing a cohesive brand identity and comprehensive brand guidelines for Afterparty. Our goal is to visually capture the brand’s essence—balancing the excitement of nightlife with mindfulness and well-being—through strategic design elements.

Key components of the project include logo design, typography selection, and a distinct color palette that reflects Afterparty’s energetic yet reflective nature. Additionally, we are creating a unique brand mascot that embodies the spirit of the brand, enhancing its personality and relatability. Through thoughtful visual storytelling, we aim to establish a strong, memorable identity that resonates with Afterparty’s audience.

By refining design strategies and ensuring consistency across all touchpoints, this project seeks to build a compelling and enduring brand presence that seamlessly blends vibrancy with introspection.

Softwares used:
(1) Adobe Illustrator
(2) Figma