01
Sleepland | Speculative Design & Product Design (2025)
Sleepland is a speculative project that explores the relationship between hustle culture and sleeping habits. It aims to question the imbalance between work and life, and to redefine sleep—not as a privilege, but as a new form of wealth.
The project imagines an alternative world where sleep is no longer a luxury, but the foundation of life, economy, and design. In Sleepland, success is not measured by how much you grind, but by how well you restore.
Through the Sleepland mobile app and the RestWatch wearable tracker, this project encourages younger generations to pay closer attention to their sleep quality and supports them in building healthier sleep habits.
Research Context
Vietnam’s young generation faces escalating pressures from a hyper-competitive, urbanizing economy, reflecting late capitalism’s hallmarks—corporate dominance, gig work, and commodified lifestyles. Research indicates rising sleep deprivation (averaging 6 hours/night among 18-25-year-olds, per 2023 Hanoi health surveys) and heavy caffeine reliance (cà phê sữa đá consumption up 30% since 2020, Vietnam Coffee Association). These trends correlate with burnout, anxiety, and financial precarity, exacerbated by late-night scrolling and hustle culture.
Deliverable Outcomes
(1) Speculative Concept
(2) UI Design
(3) Iconography
(4) Animation
Softwares used:
(1) Figma
(2) Adobe After Effects
(3) Blender
Prototype
Process Book
Concept Animation
02
Fungià | Speculative Design (2025)
Fungià is a mycelial living database designed to preserve, evolve, and share the intergenerational wisdom of Vietnam’s aging population. Inspired by the resilience and connectivity of mycelium, Fungià serves as a bridge between elders and younger generations, enabling the seamless transmission of stories, cultural knowledge, and life lessons.
Research Context
As Vietnam faces a rapid demographic shift toward an aging society, Fungià addresses the pressing need to honor and sustain the voices of elders while fostering meaningful connections across generations. This bio-organic system encodes human experiences into a dynamic, sustainable network, mirroring the organic growth of knowledge over time.
By transforming urban spaces into living archives of collective memory, Fungià redefines how communities value aging, respect their elders, and celebrate the beauty of shared wisdom. Rooted in the principles of sustainability and cultural reverence, Fungià envisions a future where knowledge is not just preserved but thrives, growing as a vibrant legacy for all.
Deliverable Outcomes
(1) Visual Identity
(2) UI Design
(3) Iconography
(4) Typography
Softwares used:
(1) Adobe Illustrator
(2) Figma
(3) Adobe After Effects
(4) Adobe Photoshop
03
Toi Ben (To The Station) | Immersive Experience Design & UX/UI Design & Mobile App
Toi Ben is an immersive experience implemented during the second stage of the Interactive Design Stream. Along with EBUSTA Mobile App above, it employs technology and design in public spaces to enrich the experience of travelers at the Eastern Bus Station (Ben Xe Mien Dong), fostering a sense of tranquility through a multi-sensory immersive design.
Mobile Application
EBUSTA is a mobile app designed for individuals aged 20 to 25 navigating the Eastern Bus Station. It addresses challenges such as station navigation, lengthy and cumbersome processes, and the absence of an information system and entertainment options for passengers waiting for their buses.
Design Challenge
My target clients are those whose age ranges from 20-25. They have difficulties in navigating the station, waiting for the long and unneccessary process. They want to have a clear system of information to know fixed schedule, fixed price and many other information happening in the station. Moreover, there is an urge to have some kinds of entertainment to kill the waiting time.
Design Solution
Following my personas’ expectations, needs and frustrations, I summed up and addressed my design challenges which
focus on:
(1) navigation
(2) entertainment while waiting
(3) ticket-buying process (from booking to getting on the bus)
(4) a consistent system of information
Softwares used:
(1) Adobe Illustrator
(2) Figma
(3) Adobe After Effects
(4) Adobe Photoshop
(5) Blender
Process Book | UX Research
Storyboard
Visual Scenarios
04
Trakc Logistics | Brand Identity &
Web Design & Animation
Partner Designer: Dinh Tuan Khai
Trakc (located in Lebanon, Beirut) specializes in transforming small and medium warehouses into efficient, automated hubs through customized system integration. By focusing on Storage, Picking, and Packaging, Trakc enables businesses to scale intelligently and maximize ROI. Partnering with industry leaders like ABB, Siemens, and Zivid, the company delivers autonomous solutions that optimize space, reduce costs, and enhance accuracy. At the core of its innovation is Trakc UFC, a fully automated urban fulfillment center leveraging robotics, AI, and machine learning to streamline order fulfillment. As a trusted automation partner, Trakc helps businesses navigate logistics challenges and drive growth with cutting-edge technology.
This project focuses on strengthening Trakc’s brand presence in the logistics and automation industry through innovative visual communication. As a Graphic Designer, 3D Designer, and Motion Designer, I bring expertise in branding identity to craft compelling visual narratives that effectively showcase Trakc's solutions.
Key aspects of the project include logo design and branding, ensuring a unique and memorable identity that aligns with Trakc’s vision. Utilizing 3D modeling, I create high-quality visuals that bring products and services to life, leveraging advanced techniques in lighting, textures, and composition. Additionally, motion design plays a crucial role in this project, transforming complex ideas into dynamic animations and engaging videos that captivate audiences.
By continuously refining design techniques and staying updated with industry trends, this project aims to make a meaningful impact on Trakc’s success through creativity and strategic visual storytelling.
Softwares used:
(1) Adobe Illustrator
(2) Figma
(3) Adobe After Effects
(4) Adobe Photoshop
(5) Blender
trakc logistics
05
afterparty | Brand Identity
& Brand Guideline
Partner Designer: An Ha Vu
Project Manager: Holic Pan
Afterparty is a lifestyle brand that embraces the balance between excitement and mindfulness. Celebrating the energy of nightlife while promoting personal well-being, the brand encourages a harmonious approach to life—enjoying vibrant experiences while also taking time to recharge. Rooted in the idea that life is a dance between extremes, Afterparty inspires a lifestyle that blends thrill with introspection through its collections.
In collaboration with designer An Ha Vu, this project focuses on developing a cohesive brand identity and comprehensive brand guidelines for Afterparty. Our goal is to visually capture the brand’s essence—balancing the excitement of nightlife with mindfulness and well-being—through strategic design elements.
Key components of the project include logo design, typography selection, and a distinct color palette that reflects Afterparty’s energetic yet reflective nature. Additionally, we are creating a unique brand mascot that embodies the spirit of the brand, enhancing its personality and relatability. Through thoughtful visual storytelling, we aim to establish a strong, memorable identity that resonates with Afterparty’s audience.
By refining design strategies and ensuring consistency across all touchpoints, this project seeks to build a compelling and enduring brand presence that seamlessly blends vibrancy with introspection.
Softwares used:
(1) Adobe Illustrator
(2) Figma